Boutique consulting in technology, data and AI for hospitality
The science of AI.
The art of adoption and knowledge.
We work alongside hotels, operators and property managers across Latin America to automate processes, adopt AI and turn data into revenue and profitability decisions. Tailored solutions, not generic packages.
There are plenty of companies selling software. What's missing are partners who understand your operation.
Before buying more software, let's review how your team works. These are the three places where we usually start.
Revenue that isn't optimized
You have data in your PMS, RMS and channels, but nobody turns it into pricing and profitability decisions.
Manual processes that don't scale
Reconciling bookings, building reports and copying data between systems eats hours your team needs to serve guests.
Change with no time to lead it
You feel you're falling behind on technology, but your agenda leaves no room to lead the transformation.
Our stance
Anyone can use AI. Few know how to validate what it produces.
AI is a brilliant intern: it has to be taught and supervised.
At first it knows little. With training, correction and business context it gains confidence, and then it can take on bigger challenges, always under supervision.
AI doesn't replace judgment. It needs it.
If something fails, the responsibility isn't the AI's. That's why at HTC there are always knowledgeable people who train, validate and answer for the result.
Products and services
From training your team to building the solution. Always tailored to your company.
Training and education
Your team learns by doing, with real hospitality cases.
- Workshops and seminars
- Revenue management training
- Digital transformation
- AI implementation
AI and automation solutions
We build with you what your operation needs today.
- Artifacts and dashboards
- Automation of specific tasks
- Building and training agents for specific topics
Custom studies and analytics
Decisions based on your own data, not market averages.
- Market studies
- Price analysis
- Forecasting and prediction models tailored to each company
AI architecture: models, integrations and costs
It's not about using more AI, but the right AI, in the right place, at the lowest cost.
Systems and integrations assessment (MCP)
We review your PMS, RMS, channel manager and spreadsheets to decide what to connect and how. We design integrations with MCP (Model Context Protocol) so AI works with your real data.
AI and credit optimization
We look at how you use AI today and which model to run for each task, so you don't burn through credits: lightweight models for repetitive work and powerful models only where they add value.
Multi-model: the best AI for each task
We work with Claude, ChatGPT, Grok and Gemini. We evaluate which performs best on a specific task, or how to combine them in a single workflow.
What we have built
Examples of tailored solutions for hospitality and short-term rental operations.
Forecasts and budgets built on data
Forecasting models and budgets based on data and analytics, adjusted to the reality of each operation.
Real-price calculators
Automatic calculators that determine the real price at which each property sells after OTA discounts.
Listing deactivation alerts
Dashboards with alerts to catch listing deactivations in time.
Audit of your RMS recommendations
We evaluate the pricing recommendations from your RMS and determine when you should lower base or minimum prices.
Market and competitor intelligence
Clear intelligence to define your market and your real competitive set.
Payment reconciliation
Tools to reconcile payments automatically and flag discrepancies.
The science is the technology. The art is getting your team to adopt it.
01
We understand how you work
Processes, procedures and people before proposing technology. A socio-cognitive view of your operation.
02
We design it to fit
A solution for your hotel, not a generic package: AI, data and automation where they truly move revenue or save time.
03
We leave it in your hands
We support adoption until your team understands it and turns it into the hotel's own knowledge.
Our process
NeSBA: from need to a solution with measurable impact
Four steps to make AI really work in your operation.
N
Needs
First we assess the real needs and problems of your operation.
S
Solutions
We outline what AI can do: an agent, an artifact or an automation.
B
Benefits
We measure the impact: time saved, fewer errors and real-time information.
A
Alternatives
We show what happens if you don't implement: the cost of staying as you are.
Who we work with
Hotels, operators and property managers
Executives of independent hotels, chains and operators in Latin America who want to advance their digital transformation without losing control of their operation.
Hospitality technology companies
PMS, RMS, channel managers and AI agents that need industry knowledge, help implementing, or a partner to expand in the region.
Academic background and industry knowledge
Xavier Cárdenas, founder, is a PhD candidate in Digital Transformation at IE Business School and author of a peer-reviewed publication at AMCIS 2025. He has taught revenue management for more than 15 years at universities in Colombia, Mexico, Argentina, Ecuador and Switzerland, and is an official AHLEI and STR/CoStar examiner in Latin America.
350+
Hotels advised in 8 countries
1.000+
Units in the revenue management portfolio
15+
Years teaching revenue management
Faculty at Externado, Javeriana, Anáhuac, Torcuato Di Tella, USFQ and Swiss Hotel Management School. Founded Wellcome and My Revenue.
Experience and credentials
The leader of HTC combines years of hands-on practice in revenue management and hospitality with doctoral training in digital transformation and a documented certification record.
Leadership
CEO of Wellcome and My Revenue
Specialized consulting in revenue management, short-term and vacation rentals, hotel audits and outsourced revenue management, operating in Colombia, Mexico and Chile.
Founding
Founder of HTC
Hospitality Tech & Consulting was created to bring AI, data and technology to hotels, operators and property managers across Latin America.
Education
PhD candidate and Master
PhD candidate in Digital Transformation (IE) and Master in Hospitality, plus courses and certifications from AHLEI, HSMAI, STR, ESSEC, Wharton, IBM and Google, among others.
89
documented certifications
5
areas of expertise
2012–2024
certification track record
Full list of certifications
Hospitality and revenue management (19)
- Certified Revenue Management Executive (CRME)
HSMAI · 2015 - Certified Hospitality Revenue Manager (CHRM)
AHLEI · 2016 - Certified Hospitality Industry Analyst (CHIA)
STR Global · AHLEI · 2017 - Certified Hospitality Business Acumen (CHBA)
AHLEI · 2018 - Certified Hospitality Sales Professional (CHSP)
AHLEI · 2017 - Certified Hospitality Supervisor (CHS)
AHLEI · 2016 - Hospitality Manager Series — Revenue Management
AHLEI · 2018 - Hospitality Manager Series — Hospitality Financial
AHLEI · 2018 - Hospitality Manager Series — Operations
AHLEI · 2018 - Hospitality Manager Series — Leadership
AHLEI · 2018 - Distribution, Revenue & Demand — Specialization
ESSEC Business School · 2014 - Revenue Management: Master the Fundamentals
ESSEC Business School via Coursera · 2014 - Vacation Rental Management — Master
VITUR / Universitat de Vic (UVIC), Spain · 2021 - IDeaS Revenue Solutions — Certified Consultant
IDeaS (SAS Institute) · 2015 - HotelSim Facilitator Certification
EHL — École Hôtelière de Lausanne · 2019 - RedSim Facilitator & Reseller — LATAM
RedSim / EHL · 2012 - Duetto University — Revenue Strategy
Duetto Research · 2019 - OTA Insight — Certified Partner
OTA Insight · 2020 - Airbnb Host Advisory Board
Airbnb · 2020
Artificial intelligence and technology (20)
- Prompt Engineering for ChatGPT
Vanderbilt University via Coursera · 2023 - ChatGPT Prompt Engineering for Developers
OpenAI / DeepLearning.AI · 2023 - Introduction to Generative AI
Google Cloud via Coursera · 2023 - Generative AI Fundamentals
Google Cloud via Coursera · 2024 - AI Essentials
Google via Coursera · 2024 - Introduction to Large Language Models
Google Cloud via Coursera · 2024 - Responsible AI: Applying AI Principles with Google
Google Cloud via Coursera · 2024 - AI for Everyone
DeepLearning.AI via Coursera · 2023 - AI Foundations for Everyone — Specialization
IBM via Coursera · 2023 - What is Data Science?
IBM via Coursera · 2022 - Python for Data Science and AI
IBM via Coursera · 2022 - Tools for Data Science
IBM via Coursera · 2022 - Blockchain Basics
University at Buffalo / SUNY via Coursera · 2022 - Blockchain Business Models
Duke University via Coursera · 2022 - IBM Blockchain Foundation Developer
IBM via Coursera · 2022 - Introduction to Cybersecurity Tools & Cyber Attacks
IBM via Coursera · 2022 - Big Data & Data Visualization
UAB — Universidad Autónoma de Barcelona via Coursera · 2022 - How to Describe Data Statistically
University of Michigan via Coursera · 2022 - Digital Transformation
Boston Consulting Group (BCG) via Coursera · 2021 - Digital Transformation Strategy
IE Business School (MOOC) · 2020
Strategy, business and leadership (20)
- Business Foundations — Specialization (6 courses)
Wharton School, University of Pennsylvania via Coursera · 2021 - AI Strategy & Governance
Wharton School, University of Pennsylvania via Coursera · 2023 - Fundamentals of Management — Specialization
University of California Irvine via Coursera · 2021 - Leadership & Organizational Behavior
IESE Business School via Coursera · 2021 - Strategy & Competitive Advantage
University of Virginia Darden via Coursera · 2020 - Design Thinking for Innovation
University of Virginia Darden via Coursera · 2020 - Innovation Management
Technical University of Denmark (DTU) via Coursera · 2021 - Inspirational Leadership: Leading with Sense
HEC Paris via Coursera · 2020 - Leading Organizational Change
Macquarie University via Coursera · 2021 - Negotiation, Mediation and Conflict Resolution
ESSEC Business School via Coursera · 2021 - Foundations of Project Management
Google via Coursera · 2022 - Project Planning: Putting It All Together
Google via Coursera · 2022 - Project Execution: Running the Project
Google via Coursera · 2022 - Agile Project Management
Google via Coursera · 2022 - Agile Leadership — Specialization (5 courses)
University of Colorado via Coursera · 2022 - Scrum Master Certified Trainer
CertiProf via Coursera · 2022 - Entrepreneurship — Specialization (4 courses)
Wharton School, University of Pennsylvania via Coursera · 2021 - Social Entrepreneurship
Copenhagen Business School via Coursera · 2021 - Finance for Non-Financial Managers
University of California Davis via Coursera · 2021 - Financial Markets
Yale University via Coursera · 2021
Digital marketing and analytics (15)
- Google Analytics Individual Qualification (GAIQ)
Google · 2019 - Google Digital Marketing & E-commerce
Google via Coursera · 2022 - Fundamentals of Digital Marketing
Google Garage · 2019 - The Fundamentals of Digital Marketing
Google Digital Garage · 2020 - Marketing Analytics
University of Virginia via Coursera · 2021 - Customer Analytics
Wharton School via Coursera · 2021 - Social Media Marketing
Northwestern University via Coursera · 2020 - Content Strategy for Professionals
Northwestern University via Coursera · 2020 - UX Design — Certificate (7 courses)
Google via Coursera · 2022 - Human-Centered Design: an Introduction
University of California San Diego via Coursera · 2021 - Graphic Design Specialization
California Institute of the Arts via Coursera · 2021 - SEO Fundamentals
University of California Davis via Coursera · 2021 - Introduction to E-Commerce
Wharton School via Coursera · 2021 - Pricing Strategy Optimization
University of Virginia via Coursera · 2020 - Brand Management: Aligning Business
London Business School via Coursera · 2020
Sustainability, psychology and other (15)
- The Science of Well-Being
Yale University via Coursera · 2020 - Positive Psychology
University of North Carolina via Coursera · 2020 - The Science of Everyday Thinking
University of Queensland via Coursera · 2021 - Mindshift: Break Through Obstacles to Learning
McMaster University via Coursera · 2021 - Learning How to Learn
McMaster University & UC San Diego via Coursera · 2020 - Sustainable Tourism — Promoting Environmental
Copenhagen Business School via Coursera · 2021 - Tourism Policy and Planning
UNWTO via Coursera · 2021 - Introduction to Sustainability
University of Illinois via Coursera · 2021 - Supply Chain Management
Rutgers University via Coursera · 2021 - Operations Management: Organization & Analysis
University of Illinois via Coursera · 2021 - Construction Engineering and Management
Columbia University via Coursera · 2022 - Real Estate Finance and Investment
Columbia University via Coursera · 2022 - Introduction to Negotiation
Yale University via Coursera · 2020 - International Leadership and Organizational Behavior
Bocconi University via Coursera · 2020 - Corporate Finance Essentials
IESE Business School via Coursera · 2021
Full profile at linkedin.com/in/xaviercardenas
Our model
Digital transformation model
Developed by Xavier Cárdenas. It links technology frameworks with the phases of sensemaking: digital transformation as a continuous process, not a one-off project.
Three lenses to read the organization
PHASE 1
Ecological change
Detect the disruption
Changes in consumer behavior and expectations, the competitive landscape, crises and data availability.
PHASE 2
Enactment
Make sense and respond
The digital business and digital transformation strategy is defined, shaped by structure, culture, leadership and teams.
PHASE 3
Selection and action
Choose and execute
Value creation changes: customer experience, operating processes and business model.
PHASE 4
Retention
Consolidate or correct
Impact, positive or negative, is measured, and what is learned feeds back into strategy and the use of technology.
Figure: theoretical model of digital transformation (technology frameworks and sensemaking phases). Author: Xavier Cárdenas.
It's a cycle: what is retained returns to strategy and technology, and the process repeats. Grounded in research presented at AMCIS with José Esteves.
Tell us how your team works
We start with a 30-minute conversation. No generic proposal: first we understand your operation.
xavier@hospitalitytechconsulting.ai · www.hospitalitytechconsulting.ai